Hi, I'm Eline — founder of Novo Jewellery, born and raised in Rotterdam.
The idea for Novo came on an ordinary day. I noticed my perfume had already faded after just a few hours. Not just mine — but nearly everyone around me. And I know how much of a difference it makes when you feel like you smell good. It's more than a scent. It gives you confidence. It makes your day.
There were already solutions out there — applying vaseline before spraying, carrying a bottle around — but none of them felt elegant. None of them felt like something for a woman who loves beautiful things.
So I thought of something new. What if you could combine your perfume with a piece of jewellery? What if you simply put on your necklace in the morning, and your scent stayed with you all day?
That idea became the Novo Charm. And so Novo was born — a brand that brings elegance and confidence together, in one single piece of jewellery.
— Eline